UIC Partners with Athletic Solutions to Launch Adidas Online Locker Rooms

 

New agreement enhances NIL opportunities and expands brand visibility for Flames student-athletes

 

CHICAGO (March 26, 2026) – The University of Illinois Chicago (UIC) Department of Intercollegiate Athletics has announced a new partnership with Athletic Solutions to launch official adidas NIL Locker Rooms, a cutting-edge initiative designed to elevate Name, Image and Likeness (NIL) opportunities for Flames student-athletes.

 

Through this collaboration, UIC student-athletes will have access to personalized online storefronts featuring officially licensed adidas merchandise. Each participating student-athlete can curate their own NIL Locker Room, giving fans a direct way to support their favorite Flames while expanding the athletes’ personal brands in the evolving NIL landscape.

 

Fans can explore and shop the UIC adidas NIL Locker Rooms by visiting: uicflames.athsolutions.shop.

 

“This partnership represents another meaningful step forward in our commitment to provide innovative and impactful NIL opportunities for our student-athletes,” said UIC Director of Athletics Andrea Williams. “By collaborating with Athletic Solutions and adidas, we are empowering our student-athletes to build their personal brands while connecting more directly with our fans. This initiative aligns with our mission to support the holistic development of our Flames student-athletes — in competition, in the classroom and in life.”

 

The adidas NIL Locker Rooms platform simplifies the NIL process by offering student-athletes a turnkey solution to monetize their brand through officially licensed merchandise. The initiative also enhances fan engagement by creating a seamless, direct-to-consumer experience that celebrates UIC Athletics.

 

“Partnering with UIC means partnering with excellence,” said Tom Feiden, President & CEO of Athletic Solutions. “Our mission is simple: empower athletes, inspire fans with great product and elevate the spirit of college athletics. We’re proud to partner with UIC.”

 

About UIC Athletics

The UIC Department of Intercollegiate Athletics supports 18 NCAA Division I sports programs comprised of nearly 300 student-athletes and 85 coaches and staff. Since earning NCAA Division I status in 1981, UIC has captured 77 conference championships and made 49 NCAA postseason appearances. Through the Fall 2025 semester, 21 Flames have achieved All-America status, 89 have been named conference Player of the Year and 60 coaches have earned conference Coach of the Year honors. UIC student-athletes have achieved a cumulative GPA of 3.0 or higher for 23 consecutive semesters and boast a 91-percent graduation rate. The Flames compete in the Missouri Valley Conference, one of the nation’s most respected leagues, both academically and athletically.

 

About Athletic Solutions

Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring NIL Locker Rooms to life. Their platform simplifies NIL opportunities, providing student-athletes with the tools and exposure needed to thrive in the evolving landscape of college athletics.